Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry

Azhan Zamiry, Aliff (2019) Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. [Student Project] (Unpublished)

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Abstract

This paper is to identify the factors that affecting students’ online shopping attitude and whether
there is any impact of four factors like convenience, time-saving, security and website design on
online shopping. The study was undertaken among students of UiTM Sabah and UMS. 75
respondents were collected throughout the data collection process. Quantitative method was used
in analyzing the data collected. Questionnaires were distributed to respondents and their answers
were analyzed using SPSS. All of the factors affecting the online shopping attitude of students
were found to be significant. The results will be beneficial to be used in future studies.

Metadata

Item Type: Student Project
Creators:
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Azhan Zamiry, Aliff
2016673498
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Pricing
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Economics
Item ID: 41956
Uncontrolled Keywords: Convenience; Time-saving; Security; Website design; Online shopping
URI: https://ir.uitm.edu.my/id/eprint/41956

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