The influence of customers’ attitudes and subjective norms on their intention to buy national cars / Siti Nur Athiqah Abdullah

“There never was in the world two opinions alike, no more than two hairs or two grains; the most universal quality is diversity’-Michel De Montaigne. This quote refers to the diversity of people in many different ways. They not only diverse by age and gender, by race and nationality, by education and occupation, by marital status and living arrangements, but also in their activities and interests, their preferences and opinions.They differ in the music they like, the television shows they watch, the political beliefs they hold and even the clothing they wear.