A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad

Muhammad, Chik Zulkhairi (1999) A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. Degree thesis, Universiti Teknologi MARA, Terengganu.


Offering correct courses to the students are the most problematic area encountered by all the private colleges in order to full fill the students need. More than 500 private colleges have been set up and these private colleges have offered more courses. These include JAIPETRA College that has been established since January 1998.
JAIPETRA College can survive in the economic down turn situation because this college is the first college that offers 2 diplomas together that combined Islam with professional area courses. Other private colleges do not apply the concept that is been implemented by JAIPETRA College. For now it has offered 13 courses to the students, but not all the courses have full filled the students needs especially those who got poor grade in SPM/SPMV, STPM or SPM trial exam result. For the year 1998 JAIPETRA College offered only five courses to the students, but since there are an increasing number of students, the new products were offered to the students on the February intake.
From these thesis we can say that the students choose their courses at JAIPETRA College not only depend on their SPM result but they will consider others main factors in order to choose courses at this college. This happen because the students consider others factors that are family income, stream, area of the study, concept that they like most and expectation from the courses chosen when they apply courses at this college.


Item Type: Thesis (Degree)
Email / ID Num.
Muhammad, Chik Zulkhairi
Email / ID Num.
Thesis advisor
Abdul Rahman, Mohd Razali
Thesis advisor
Ishak, Bahiyah
Subjects: H Social Sciences > HA Statistics > Statistical data
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Pricing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: JAIPETRA College ; Private Colleges ; SPM Result
Date: April 1999
URI: https://ir.uitm.edu.my/id/eprint/60576
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