Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

Othman, Abdul Kadir and Wan Taha, Nur Ain and Omar, Nur Asmahani and Radzuan, Nur Fadhilah and Che Mat, Siti Noor Afiqah and Mohd Hanipiah, Siti Nur Fatanah (2019) Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 4 (13). pp. 143-155. ISSN 2600-8564

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Abstract

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the significant variables that relate to customer online purchasing behavior. The method used in this study is a quantitative approach using a questionnaire as a data collection tool. The data were collected using online means and analysed using correlation and regression analyses. The findings of the data revealed that all the independent variables are significant to influence the dependent variable (customer online purchasing behaviour). Purchase intention mediates the relationship between website quality and online purchase behaviour and the relationship between security and online purchase behaviour. This study provides implications to sellers to improvise their methods when selling their products online.

Metadata

Item Type: Article
Creators:
Creators
Email
Othman, Abdul Kadir
UNSPECIFIED
Wan Taha, Nur Ain
UNSPECIFIED
Omar, Nur Asmahani
UNSPECIFIED
Radzuan, Nur Fadhilah
UNSPECIFIED
Che Mat, Siti Noor Afiqah
UNSPECIFIED
Mohd Hanipiah, Siti Nur Fatanah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Distributor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 4
Number: 13
Page Range: pp. 143-155
Official URL: https://insightjournal.my/
Item ID: 41883
Related URLs:
Uncontrolled Keywords: Customer online purchasing behaviour; purchase intention; security; website quality; usefulness; return policy; trust; UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/41883

ID Number

41883

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