Abstract
Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the significant variables that relate to customer online purchasing behavior. The method used in this study is a quantitative approach using a questionnaire as a data collection tool. The data were collected using online means and analysed using correlation and regression analyses. The findings of the data revealed that all the independent variables are significant to influence the dependent variable (customer online purchasing behaviour). Purchase intention mediates the relationship between website quality and online purchase behaviour and the relationship between security and online purchase behaviour. This study provides implications to sellers to improvise their methods when selling their products online.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Othman, Abdul Kadir UNSPECIFIED Wan Taha, Nur Ain UNSPECIFIED Omar, Nur Asmahani UNSPECIFIED Radzuan, Nur Fadhilah UNSPECIFIED Che Mat, Siti Noor Afiqah UNSPECIFIED Mohd Hanipiah, Siti Nur Fatanah UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Zainon, Assoc. Prof Dr. Saunah UNSPECIFIED Editor Raja Ahmad, Assoc. Prof Dr. Raja Adzrin UNSPECIFIED Editor Soo, Assoc. Prof. Dr. Carolyn Kum Yoke UNSPECIFIED Editor Kadri, Assoc. Prof. Dr Mohd Halim UNSPECIFIED Editor Ismail, Dr. Noriah UNSPECIFIED Editor Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas UNSPECIFIED Editor Khairani, Dr. Noor Sufiawati UNSPECIFIED Distributor Othman, Dr. Akmal Aini UNSPECIFIED Editor Ismail, Dr. Norashikin UNSPECIFIED Editor Ahmad, Dr. Syahrul Ahmar UNSPECIFIED Editor Misman, Dr. Faridah Najuna UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > Electronic commerce |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus |
| Journal or Publication Title: | Insight Journal (IJ) |
| UiTM Journal Collections: | UiTM Journal > INSIGHT Journal (IJ) |
| ISSN: | 2600-8564 |
| Volume: | 4 |
| Number: | 13 |
| Page Range: | pp. 143-155 |
| Related URLs: | |
| Keywords: | Customer online purchasing behaviour; purchase intention; security; website quality; usefulness; return policy; trust; UiTM Cawangan Johor |
| Date: | 2019 |
| URI: | https://ir.uitm.edu.my/id/eprint/41883 |
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