The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin

Abdul Aziz, Amalina and Amiruddin, Nurul Ain (2018) The influence of customers’ online review to the hotels’ services performance in Malaysia / Amalina Abdul Aziz & Nurul Ain Amiruddin. [Student Project] (Unpublished)

Abstract

The purposes of this study are to identify the online travel intermediaries as the channel for customers’ online reviews in Malaysia and to determine the influence of the customers’ online reviews to the hotels’ service performance. This research paper is conducted using the argumentative of secondary data. The limitation of the study such as availability of the materials, time and diversions lead us to that research methodology. However, the finding and discussion showed that online reviews are the most influence to the hotel’s service performance. The outcome of this study perhaps could help the customer choose their best online travel intermediaries for booking an accommodation and facilities.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Aziz, Amalina
2014713917
Amiruddin, Nurul Ain
2014520221
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Nawawi, Wan Nazriah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor Of Science (Hons) In Hotel Management
Keywords: Customers’ Online Reviews ; Trivago ; TripAdvisor ; Expedia ; Hotel Service Performance
Date: January 2018
URI: https://ir.uitm.edu.my/id/eprint/42051
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