The purpose of this research is to study the elements affecting the consumers’ intention to adopt mobile commerce in Kota Kinabalu. The factors that are being focused will be perceived ease of use, perceived usefulness and trust. The total numbers of 257 survey questionnaires will be collected from smartphones uses who are adopting mobile commerce in Kota Kinabalu from 18 years old and above. The result of this study will be valuable for marketers in exploring knowledge and experiences of the relationship between consumers’ intention to adopt mobile commerce in Kota Kinabalu. This presented research will form an evaluation for the intention to adopt mobile commerce. The data analysis technique that will be implemented in this research are frequency distribution, reliability test, correlation test, descriptive statistics and multiple regression analysis.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Morni, Nurul Amirah Harithah 2016586891 |
| Contributors: | Contribution Name Email / ID Num. Advisor Andrew, Jasmine Vivienne jasmineva@uitm.edu.my Advisor Ishak, Kamarulzaman kamar365@uitm.edu.my Contributor Henry, Bernardette @ Jacynta berna469@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Mobile commerce; Trust; Consumer intention |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/117451 |
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117451.pdf
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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