Investigating the impact of online shopping convenience factors on behavioral intention: a study of UiTM Kota Samarahan Campus 1 / Nurul Affidzan Shamsudin

Shamsudin, Nurul Affidzan (2016) Investigating the impact of online shopping convenience factors on behavioral intention: a study of UiTM Kota Samarahan Campus 1 / Nurul Affidzan Shamsudin. [Student Project] (Unpublished)

Abstract

In this era globalization, online shopping or marketing is the use of technology for better marketing performance. And retailers are devising strategies to meet the .demand of online shoppers, they are busy in studying consumer behaviour in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the behavioural intentions to shop online. This research will be using frequency statistics, reliability analysis, multiple regression analysis and Pearson’s correlation analysis in answering the objective of the research. Recommendations will be made based on the findings.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Shamsudin, Nurul Affidzan 2013577605
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing
Keywords:	online shopping, behavioral intention, technology, consumer attitudes
Date:	June 2016
URI:	https://ir.uitm.edu.my/id/eprint/78198