The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim

Mohd Alim, Nurul Nadiah Syafawati (2014) The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain supermarkets due to their satisfaction level. For this research, I prepared a set of questionnaires to be asked to the Mydin Mall customers to know their satisfaction level. The result of the research will be used to identify which variables will influence to the satisfaction level of customers.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Mohd Alim, Nurul Nadiah Syafawati
2011765759
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Dollah, Hussian
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Master in Office System Management
Keywords: Principle of Marketing, Customer Satisfaction
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/89496
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