The measurement tool to evaluate the sustainability of Geran Khas Prihatin (GKP) To Post Covid19 Recipients’ in Retaining SME’S Business / Nor Faezah Mohamad Razi ... [et al.]

Mohamad Razi, Nor Faezah and Sarkam, Nor Aslily and Mohammad, Nor Hazlina and Nasarudin, Nur Hasni and Ahmad Junid, Rosida (2021) The measurement tool to evaluate the sustainability of Geran Khas Prihatin (GKP) To Post Covid19 Recipients’ in Retaining SME’S Business / Nor Faezah Mohamad Razi ... [et al.]. In: UNSPECIFIED, 27 Oktober 2021.

Abstract

SMEs face a variety of challenges. Due to the pandemic, SME business owners have had to modify their business models to adapt to this situation. Some of them succeeded, but some of them had to close their business. The organization must be able to withstand adversities and changes to be resilient in this pandemic. To be sustainable, the organization must meet the needs of the present without compromising the future. Multiple changes in the Government's Movement Control Operation (MOC) to stop the transmission of Covid 19 to minimize the economic sector have indirectly affected SME activities. According to Malaysian economic research (MIER), 95% of SMEs will suffer a decline in sales. To ensure the resilience of SMEs in Malaysia, the Government has launched one of the initiatives by offering a special grant known as Geran Khas Prihatin (GKP) for every micro- enterprise that will benefit almost 700,000 micro-enterprises across the country. It is believed to provide a survival line for Malaysian SMEs to expand or strengthen their financial situation in the post-Covid 19 periods. However, it is necessary to study and investigate how this initiative can help support and develop SMEs' enterprises. Perhaps the GKP subsidy is sufficient to permit SMEs and all beneficiaries to effectively used the grant to grow their business. Still, there is not enough study conducted to evaluate the tools for measuring the efficiency of GKP. Consequently, we will know that the GKP initiative's implementation meets the grant's objective or vice versa.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Mohamad Razi, Nor Faezah
UNSPECIFIED
Sarkam, Nor Aslily
UNSPECIFIED
Mohammad, Nor Hazlina
UNSPECIFIED
Nasarudin, Nur Hasni
UNSPECIFIED
Ahmad Junid, Rosida
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Economics
H Social Sciences > HB Economic Theory. Demography > Business cycles. Economic fluctuations. Economic indicators
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus
Event Dates: 27 Oktober 2021
Page Range: pp. 109-113
Keywords: measurement tool, evaluate, sustainability, Geran Khas Prihatin, GKP, Post Covid19, Recipients’ in Retaining, SME’S Business
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55172
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