The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal

Mhd Kamal, Muhammad Shahrul Azim (2014) The relationship between service quality and customer loyalty at UiTM Kelantan Campus / Muhammad Shahrul Azim Mhd Kamal. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abstract

This study investigated the relationship between service quality and customer loyalty at UiTM Kelantan Campus . The data were gathered through the questionnaires distributed to the total of 169 students and all questionnaires were successful y gathered for used . The study was found that there is a relationship between service quality and customer loyalty at UiTM Kelantan Campus. All research objectives were met in which the findings indicate that there are positive and significant relationships between service quality and customer loyalty. In addition, the finding also indicates that the level for service quality at UiTM Kelantan Campus was assurance and the level for customer loyalty was behavioral.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mhd Kamal, Muhammad Shahrul Azim UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zakaria, Ibhrahim UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Programme:	Bachelor in Office Systems Management (Hons.)
Keywords:	Service quality, customer loyalty, significant relationships
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/69917