Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi

Mohd Saufi, Najibah (2013) Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. [Student Project] (Unpublished)


This research was conducted to fulfill the requirement needed by the Faculty of Business Management, MARA Technology of University. The researcher has selected the topic “Factors Influencing The Demand Of Herb Products In Kota Bharu, Kelantan”. This study will focus on the consumer spending on herb products and what influence them to consume the herb product based. Data has collected by distributed the questionnaire to the consumer who consume herb products in Kota Bharu as the respondents. The Multiple Linear Regression Analysis is used to estimate the influence related between dependent variable (consumer spending) with independent variables (health concerns, chronic illnesses, substitutions). This study also has achieved researcher first objective which is to examine how much do the respondents spend a month on herb product in Kota Bharu, Kelantan. Whereas, the other objective of the study is to determine the main factors that influence the demand of herb products in Kota Bharu, Kelantan. Based on the finding and results analysis, the researcher can conclude that chronic illnesses and substitutions have significant relationship while a health concern has no significant relationship.


Item Type: Student Project
Email / ID Num.
Mohd Saufi, Najibah
Email / ID Num.
Thesis advisor
Ya, Mohamad Safri
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
S Agriculture > SB Plant culture > Flowers and flower culture. Ornamental plants > Classes of plants. Including annuals, climbers, ferns, lawns, perennials, shrubs
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus
Programme: Bachelor of Business Administration (Hons) Business Economics
Keywords: Herb products, chronic illnesses, health concern and substitutions.
Date: June 2013
URI: https://ir.uitm.edu.my/id/eprint/37736
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