The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip

Philip, Aloysia Thecla (2014) The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip. [Student Project] (Unpublished)

Abstract

The purpose of this research is to analyse parents' perceived value in their intention to buy children's clothing. A total of 152 parents' that live in Kota Kinabalu was given the questionnaires, and researcher analysed the data by using Statistical Package for the Social Sciences (SPSS) software to verify the reliability and validity of the scale of perceived value. Perceived value is found to be in PERVAL concept that consists of four elements which is emotional value, social value, quality/performance value and price value for money. A scale of overall perceived value in parents purchase intention was obtained, composed of four elements and represented by 35 items that are highly significant to the measurement of coefficients analysis. These results indicate that social and quality/performance value are important factors to influence parents' intention to buy clothing for their children's compare to emotional and price value for money.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Philip, Aloysia Thecla UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Pricing H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Emotional value; Social value; Quality value; Price value; Buying intention
Date:	December 2014
URI:	https://ir.uitm.edu.my/id/eprint/50605