The customers’ acceptance towards Al-Rahn Bank Rakyat with special study on the effect of storage fee towards Al-Rahn Bank Rakyat / Latifah Shaqirah Misni

Misni, Latifah Shaqirah (2013) The customers’ acceptance towards Al-Rahn Bank Rakyat with special study on the effect of storage fee towards Al-Rahn Bank Rakyat / Latifah Shaqirah Misni. [Student Project] (Unpublished)
Abstract

This study aimed to identify The Customers’ Acceptance towards Al-Rahn Bank Rakyat with Special Study on The Effect of Storage Fee towards Al-Rahn Bank Rakyat. Using questionnaire as research instrument, 150 sets of questionnaires had been distributed to the customer at Ar-Rahnu Bank Rakyat branch Desa Pandan and Ar-Rahn X’change Pandan Indah. The sample was analyzed through convenience sampling method.
The findings indicate that the level of customer acceptance towards Ar-Rahn Bank Rakyat is high. The acceptance of customers towards Ar-Rahn Bank Rakyat is affected by the storage fee, margin loan and service quality. The result of the study shows that the identifiable variables are significant and are related to the customer acceptance of Ar-Rahn Bank Rakyat.

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