Abstract
This study aimed to identify The Customers’ Acceptance towards Al-Rahn Bank Rakyat with Special Study on The Effect of Storage Fee towards Al-Rahn Bank Rakyat. Using questionnaire as research instrument, 150 sets of questionnaires had been distributed to the customer at Ar-Rahnu Bank Rakyat branch Desa Pandan and Ar-Rahn X’change Pandan Indah. The sample was analyzed through convenience sampling method.
The findings indicate that the level of customer acceptance towards Ar-Rahn Bank Rakyat is high. The acceptance of customers towards Ar-Rahn Bank Rakyat is affected by the storage fee, margin loan and service quality. The result of the study shows that the identifiable variables are significant and are related to the customer acceptance of Ar-Rahn Bank Rakyat.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Misni, Latifah Shaqirah 2010410678 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Abd Ghafar, Mohd Sabri UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Banking > Acceptances H Social Sciences > HG Finance > General works. Financial institutions H Social Sciences > HG Finance > Banking > Special classes of banks and financial institutions H Social Sciences > HJ Public Finance > Finance, Islamic |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
| Programme: | Bachelor Of Business Administration (Hons) Islamic Banking |
| Keywords: | Al-Rahn ; Bank Rakyat ; Storage Fee ; Margin Loan ; Service Quality |
| Date: | June 2013 |
| URI: | https://ir.uitm.edu.my/id/eprint/43890 |
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