The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa

Zulkifli, Norfazimah and Muhamad Jamil, Nur Waie Damia and Mustafa, Nurfarah Ain (2015) The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa. Degree thesis, Universiti Teknologi MARA, Cawangan Melaka.

Abstract

The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan. A total of 300 questionnaires were collected from visitor who had visited the destination. The data is analysed using Statistical Package for Social Sciences System (SPSS). The results of this study indicated that customer interaction has the greatest influence on the visitor satisfaction followed by convenience and variety. Therefore, customer interaction is important to satisfy visitors to return back to Nilai 3 as visitor also shop for social reason.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Zulkifli, Norfazimah
2012809586
Muhamad Jamil, Nur Waie Damia
2012295912
Mustafa, Nurfarah Ain
2012644346
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Zamri@Zimri, Mohd Taufik
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Tropics (General)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Visitor satisfaction; Intention; Revisit
Date: June 2015
URI: https://ir.uitm.edu.my/id/eprint/60826
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