Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime

Sohaime, Athirah (2021) Case Study : Mydin Mohamed Holdings Berhad / Athirah Sohaime. [Entrepreneurship Project] (Unpublished)


The case study is important for evaluating the company’s background, analysis and difficulties as well as the alternatives presented by management. Face-to-face interviews with company management through phone call and reviews from customers who have previously purchased and experienced the products were used to study the analysis. However, because we are in PKP, my case study is individual. So, I have already decided on the products in internet. Mydin Mohamed Holdings Berhad, a company that transform from a small family business
to emporium and it is now going into the hypermarket chainsystem. Mydin has made their name in Malaysia but not overseas. Mydin sell local and overseas products at affordable prices and cater to a large segment of the Malaysian population. In the hypermarket industry, having the right technology is the key that allows a business to grow, make profit, and successfully compete in the market. Mydin has to provide its products at the right time and at the best price to their customers, whilst ensuring excellent service. Getting information to people at the right
time is as crucial. Mydin’s top priority is to ensure the consistency of flow of communication in their supply chain network, from the suppliers, to logistics and warehouse, to the ground staff and management team. Also, Mydin is a wholesaler that meet all consumers’ demand in one building that certainly save their time. The success of Mydin Mohamed Holdings Berhad in this entrepreneurial industry would certainly not be possible without the strong entrepreneurial traits in Mr. Mydin Mohamed as the CEO of the company. Among the characteristics of entrepreneurship are effort, foresight, conclusiveness and integrity and reliability. Young entrepreneurs now should make Mr. Mydin’s success and determination in seizing opportunities and taking risks in growing the business. Despite being limited by limited capital, Mr Mydin’s patience made him strong
enough to keep moving forward with his business. As a result, he was able to raise more capital and was able to add more outlets to his business and buy business assets that cost a lot of money. The attitude of the MYDIN family that does not take shortcuts to achieve success should be used as a motivating factor for all individuals, especially entrepreneurs. For the MYDIN family, the bittersweet experience they received while managing the business is what taught them a lot to stay strong in this industry. This is very much in line with the quote "The only source of knowledge is experience" by Albert Enstein.


Item Type: Entrepreneurship Project
Email / ID Num.
Sohaime, Athirah
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Pricing
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Mydin Mohamed Holdings Berhad, Mydin and Mydin Supermarket
Date: 2021
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