A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]

Osni, Fauziah and Hasaruddin, Nurlaila and Saidin, Rasyidah and Ayob, Shuhada and Abdullah, Shuhaila (2010) A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. In: ReCAMSS 2010, UiTM Cawangan Kedah.

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Abstract

The study of this research is to examine the relationship between fast food consumption and unhealthy lifestyle. A sample of 375 customers of Kentucky Fried Chicken (KFC) at Central Square, Sungai Petani Kedah was interviewed on two major issues. The fast food consumption and unhealthy lifestyle were examined by giving the questionnaire to the respondent in helping the researchers to collect the data. The data was analyzed with Pearson Correlation using Statistical Package for Social Science (SPSS) version 16.0. The results indicate that there are relationship between fast food consumption and unhealthy lifestyle where it can influence customer perception.

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Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
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Osni, Fauziah
UNSPECIFIED
Hasaruddin, Nurlaila
UNSPECIFIED
Saidin, Rasyidah
UNSPECIFIED
Ayob, Shuhada
UNSPECIFIED
Abdullah, Shuhaila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ReCAMSS 2010
Page Range: pp. 1-4
Item ID: 33970
Uncontrolled Keywords: Adolescent Fast food, Consumer behavior, Unhealthy lifestyle
URI: https://ir.uitm.edu.my/id/eprint/33970

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33970

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