A study on the purchase behaviours for smartphone among UiTM students / Siti Sarah Zainal and Siti Aishah Rozani

Zainal, Siti Sarah and Rozani, Siti Aishah (2018) A study on the purchase behaviours for smartphone among UiTM students / Siti Sarah Zainal and Siti Aishah Rozani. [Student Project] (Unpublished)

Abstract

This chapter focuses on the research background of the study which is purchase behaviours for smartphones among UiTM students. This chapter explains the problem statement, research question, research objectives, scope of study, significant of the study and the definition of term and concept in this study.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Zainal, Siti Sarah
2016523829
Rozani, Siti Aishah
2016577297
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Programme: Bachelor of Administrative Science
Keywords: mobile phone; UiTM students; study
Date: December 2018
URI: https://ir.uitm.edu.my/id/eprint/42262
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