A study on customer perceptions toward the service quality provided by Majlis Perbandaran Alor Gajah (MPAG): focus on business licensing department

Quality service is very important to any business, whether we like it or not, quality is the best way to promote or communicate about company, create customer loyalty, customer awareness and so forth. One of the mediums of quality for businesspeople in Malaysia especially for Majlis Perbandaran Alor Gajah is doing the things right and meeting the customer expectation and creating good customers’ perception. The objective of this research is to determine the importance of service quality provided by MPAG in Alor Gajah area. There are 60 respondents data has being collected by using the simple random sampling through answering the questionnaire given. The service quality is very important to the MPAG in order to obtain good customers relationship. Besides all the findings, the report also contains frequency tables and cross tabulation tables to support the findings and interpretation.