Factors influence young adult behaviour in intention to purchase online product and services / Ali Adhwa Muhammad Ali

This study aims to investigate and understand online shopping behavior among adults customer on (products). Online shopping today is the fastest moving industry, over millions people online every day, and each and every one of them is a potential customer. Since online shopping market is easy for anyone to enter, the provider would be huge, therefore in order to gain competitive advantage, it is important for organization to understand the behavior of their customers’ in making decision. The needs and wants of customer are influenced by many factors, such factor can be identified from the market segments, and these are the following of market segments: geographic, demographic, Psychographic, and behavioral. Each segment will put the group of customer with the similar interest. A questionnaire was designed and adopted from various online shopping studies. The result of this study can be used for any online business organization and also can be contributed to marketers who seeks for data of customer’s behavior in online shopping and for those who already in the market wants to maintain their customer’s loyalty.