Customers awareness and perception toward Sarawak handicrafts / Vincent Lian Ngau

Vincent, Lian Ngau (2001) Customers awareness and perception toward Sarawak handicrafts / Vincent Lian Ngau. [Student Project] (Unpublished)

Abstract

The tourism industry in Sarawak has undergone rapid development in recent years and the State is fast growing in popularity as a major tourist destination in South-East-Asia. The industry earned Sarawak about RM250 million in 1995, recorded from over 1.07 million foreign visitors. The growth in the tourism industry has an impact on tourism related products such as handicraft, which has become a major revenue earner for the State due to the increasing demand from both foreign and local tourists alike.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Vincent, Lian Ngau UNSPECIFIED
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	tourism industry, Customers awareness
Date:	November 2001
URI:	https://ir.uitm.edu.my/id/eprint/77915