The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas

Sitas, Siti Haziqah (2013) The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas. [Student Project] (Submitted)

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Abstract

Malaysia's retail industry is one industry that is rapidly growing. The existence of large supermarkets has gained a place in the hearts of the consumers. Overwhelming response from local customers encourage more foreign investors to build more large supermarkets in this country. Thus, competition in the retail industry will also be increased. Hence it causes indirect impact on the local retailers. Therefore, this study was undertaken to determine the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan. Questionnaires were used as a method of data collection and distributed to 100 respondents consisting of local retailer nearby the hypermarket in Kota Bharu, Kelantan. The data were analyzed using the software Statistical Packages For Social Science (SPSS) 16.0. The findings indicate that opening hypermarket gives modest impact to respondents business. This indicates that most respondents feel that their business is not so threatened economically by the hypermarkets. Similarly, in terms of psychological and skills, it turns out the hypermarkets actually affect the mental, physical and retailers attitude. Majority of the respondents agreed that hypermarkets have a better and systematic management system and this is one of the factors that contribute to the success of hypermarkets in dominating the local retail industry. In conclusion, the hypermarkets have an impact on the average level against local retailers economically, psychologically and skills.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Sitas, Siti Haziqah
2010683718
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Che Yaacob, Haslina
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Demography. Population. Vital events
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Business Economics
Item ID: 37784
Uncontrolled Keywords: Malaysia's retail industry, business, psychological and skills.
URI: https://ir.uitm.edu.my/id/eprint/37784

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