Factors influencing youth awareness on cosmetics products quality in lnstitut Latihan Kementerian Kesihatan Malaysia, Sungai Petani Kedah / Noor Aliana Azizan

Nowadays, cosmetic is one of the elements that bring attractiveness to human. It is becoming a trend for most people to use cosmetic in their daily life regardless of which generation groups they belong to. While usage of cosmetic is at the increasing trend, some users are not very concerned and aware about the implications of cosmetics to their healthy body such as skin and physical outlook. The purpose of this study is to identify the factors influencing youth awareness on cosmetics products' quality in lnstitut Latihan Kementerian Kesihatan Malaysia, Sungai Petani Kedah. A cross sectional survey among students in lnstitut Latihan Kementerian Kesihatan Malaysia, Sungai Petani Kedah was applied and used in this study. The numbers of questionnaire distributed were 140 completed questionnaires but only 124 questionnaires were returned and
useable. The data obtained were analyzed and these following findings were found out. The relationships of youth awareness on cosmetics products' quality, marketing strategy, social influences and knowledge of the products that are the variables in this study were further examined. Therefore, all of these relationships were found to be significant and this study also provides strong evidence that it is essential to raise the attention of youth to increase the awareness on cosmetics products' quality.