Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee

Sapee, Nurul Liyana (2011) Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abstract

This study explores the factors influencing consumer ethical in purchasing process of pirated vcds or cds. 50 questionnaires were distributed among potential respondents for this study, of which all were returned. After completing the screening process, all the responses
were considered complete and valid to undergo data analysis. The results of this study showed that there is a significant relationship between consumer moral judgments, social influence, and price or value consciousness towards the consumer ethical decision making when purchasing pirated vcds or cds. The outcome of this research showed a comprehensively integrated
framework allowing policy makers and responsible parties to explore dimensions like moral judgment, social influence and price or value consciousness and their effect on the consumer’s decision making in purchasing pirated vcds or cds. However, further research is needed to examine these factors in Malaysia with additional samples before generalizations can be accurately made

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Sapee, Nurul Liyana 2008403794
Contributors:	Contribution Name Email / ID Num. Thesis advisor Ab Rahim, Prof Madya Ruslan UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Keywords:	Moral judgment, social influence and price or value consciousness
Date:	April 2011
URI:	https://ir.uitm.edu.my/id/eprint/33304