Customer satisfaction on services of Sea Quest Tours & Travel Sdn Bhd / Remysta Jimmy Taylor

Jimmy Taylor, Remysta (2014) Customer satisfaction on services of Sea Quest Tours & Travel Sdn Bhd / Remysta Jimmy Taylor. [Student Project] (Unpublished)

Abstract

Sea Quest Tours & Travel ( SQTT ) is improving the service quality in the company by providing good services. The service quality determinant in this study are responsiveness, reliability, communication and competency. The purpose of this study is to determine customer expectation level of service quality provided by SQTT and to determine service delivering reliability of SQTT so that the company would be able to enhance its service quality and data collected are from primary source through questionnaire, which distributed to all SQTT guest. SPSS will be used to conduct statistical analysis for the writing of the findings.

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Jimmy Taylor, Remysta 2011321339
Contributors:	Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction, services delivery, service quality
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/70105

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Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah

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