The effect of promotional mix toward customer purchase intention: Toshaco Sales & Services (TM Authorized Reseller) / Shazmira Shafe'ai

Shafe'ai, Shazmira (2017) The effect of promotional mix toward customer purchase intention: Toshaco Sales & Services (TM Authorized Reseller) / Shazmira Shafe'ai. [Student Project] (Unpublished)

Abstract

The aim of the study to investigate the effect of promotional mix toward customer purchase intention in Toshaco sales & services. The result of study would be obtained through the distributed the questionnaire with 100 respondents in Seksyen 7, Shah Alam. The result is point out there is significant relationship between advertising, sales promotion and personal selling. The study consists of dependent variable and independent variable. The dependent variable is customer purchase intention and independent variable is advertising, sales promotion and personal selling. The objectives is to study significant relationship between promotional mix toward customer purchase intention in Toshaco sales & services and to determine the most influences factors of promotional mix toward customer purchase intention in Toshaco sales & services.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Shafe'ai, Shazmira 2014189891
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mat Zain, Syaidatul Zarina UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	Customer purchase intention
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/89744