An attitudinal difference of Malaysian customers towards Islamic banking / Norzaimah Hozali

This paper aim to finding out an attitudinal difference of Malaysian customer towards Islamic Banking. The variables considered are Demographic characteristic, service attribute and religious belief. The sample of this study comprises of 80 respondents of dependent and independent variables on a monthly basis over four month period from August 2014 until November 2014. Thereafter, the descriptive analysis, reliability analysis, correlation test and regression analysis are to be conducted to collect the necessary data to answer the research question as being framed on related affective factors of attitudinal differences of customer's in Malaysia. The study is an attempt to investigate the selecting factors that influencing customer's attitude towards Islamic banking in Malaysia. In addition, this research could not incorporate all levels of diverse attributes of Islamic Banking that might influence customer's behavior. The results of this study can facilitate the Islamic banking a service provides to introduce new, innovative service offering in accordance with Islamic rules and regulation.