Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud

Sapian, Muhammad Zahid and Daud, Syuwadah (2015) Exploring the intention to buy Small and Medium Enterprise (SME) product among consumers in Melaka Tengah / Muhammad Zahid Sapian and Syuwadah Daud. [Student Project] (Unpublished)

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Abstract

This research paper is conducted to “explore the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah”. The objective of this study is to determine the level of intention to buy Small and Medium Enterprises (SMEs) product among consumer in Melaka Tengah and to examine the relationship between intention factors and the intention to buy Small and Medium Enterprises (SMEs) product among consumers in Melaka Tengah. In this study, the researcher had been distributed questionnaire to the 384 respondent were chosen by using simple random sampling. The SPSS was using to interpret the data for this study. The result shows that perceived cost, perceived quality, trust, and social influence have positive relationship between consumer intention buying. However, only trust has significant relationship between consumer intention buying. Meanwhile, the other independent variable did not have significant relationship with the dependent variable.

Metadata

Item Type: Student Project
Creators:
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Sapian, Muhammad Zahid
UNSPECIFIED
Daud, Syuwadah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25699
Uncontrolled Keywords: Purchase intention; Perceived cost; Perceived quality; Trust; Social influence
URI: https://ir.uitm.edu.my/id/eprint/25699

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