Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana

-, Anna Sardiana (2020) Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana. Insight Journal: International, Refereed, Open Access, Online Journal, 6 (28). pp. 277-294. ISSN 2600-8564

Abstract

This study aims to do a preliminarily study on Halal literacy and dimensions associated with Halal product purchases among undergraduate students. It is to highlight the
importance of Halal literacy and factors associated with purchasing Halal products to establish a kind of Halal lifestyle that influenced Halal value-chain in the future. Halal literacy was measured using 27 test questions. The proportion of correct and incorrect was used as weights in scoring to represent the difficulty items. The scoring result was analyzed with Confirmatory Factor Analysis (CFA). Scores used to classify cases into the low, middle, and upper levels of halal literacy. For the factors associated to halal product purchase, there were ten dimensions named Firmness, Awareness, Assurance, Brand Association, Certainty, Purity, Universal, Mindset, Knowledge, and Conformity were extracted using varimax Factor Analysis from four suggested variables: marketing concept; Awareness, Halal certificate; and Religiosity. Based on the results of the study, this paper suggests that Halal literacy and factors that associated with Halal product purchase have a close relationship and an impact towards Halal lifestyle.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
-, Anna Sardiana
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Ass. Prof. Dr. Saunah
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Raja Ahmad, Ass. Prof. Dr. Raja Adzrin
UNSPECIFIED
Distributor
Soo, Ass. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Ass. Prof Dr. Mohd Halim
UNSPECIFIED
Editor
Mohd Ariff Albakri, Ass. Prof. Dr. Intan Safinas
UNSPECIFIED
Editor
Shamsuddin, Ass. Prof. Dr. Hj Amanuddin
UNSPECIFIED
Editor
Zakaria, Ass. Prof. Dr. Nor Balkish
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Mat Kamal, Dr. Siti Nuur-Ila
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal: International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 6
Number: 28
Page Range: pp. 277-294
Related URLs:
Keywords: Halal, Literacy, Product Purchase, lifestyle, UiTM Cawangan Johor
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/43102
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