Empowering Malaysian Gen y and Gen Z: harnessing design thinking for fashion retail innovation and consumer engagement

Hassan, Normaziana (2025) Empowering Malaysian Gen y and Gen Z: harnessing design thinking for fashion retail innovation and consumer engagement. Bulletin. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.

Official URL: https://kedah.uitm.edu.my/research

Abstract

The Malaysian fashion retail industry is undergoing a profound transformation, driven by rapid digital advancements, globalisation, and shifting consumer preferences (Tan, 2022; Lee and Teoh, 2021). Today, the industry is shaped by the demands of two key generational groups: Generation Y (Millennials) and Generation Z.

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Hassan, Normaziana normazianahassan@uitm.edu.my
Contributors:	Contribution Name Email / ID Num. Patron Said, Roshima roshima712@uitm.edu.my Advisor Shaharudin, Mohd Rizaimy rizaimy@uitm.edu.my Chief Editor Anuar, Azyyati azyyati@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah
Journal or Publication Title:	Buletin RMU4U
ISSN:	2805-475X
Keywords:	Malaysian fashion retail industry, Transformation, Generation Y (Millennials), Generation Z
Date:	2025
URI:	https://ir.uitm.edu.my/id/eprint/120005

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