Hassan, Normaziana
(2025)
Empowering Malaysian Gen y and Gen Z: harnessing design thinking for fashion retail innovation and consumer engagement.
Bulletin.
Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah.
Official URL: https://kedah.uitm.edu.my/research
Abstract
The Malaysian fashion retail industry is undergoing a profound transformation, driven by rapid digital advancements, globalisation, and shifting consumer preferences (Tan, 2022; Lee and Teoh, 2021). Today, the industry is shaped by the demands of two key generational groups: Generation Y (Millennials) and Generation Z.
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Hassan, Normaziana normazianahassan@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Patron Said, Roshima roshima712@uitm.edu.my Advisor Shaharudin, Mohd Rizaimy rizaimy@uitm.edu.my Chief Editor Anuar, Azyyati azyyati@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah |
| Journal or Publication Title: | Buletin RMU4U |
| ISSN: | 2805-475X |
| Keywords: | Malaysian fashion retail industry, Transformation, Generation Y (Millennials), Generation Z |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/120005 |
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