A study on customers satisfaction of stage bus fares and services in Kuching, Sarawak / Jaafar Pyeman ... [et al.]

Pyeman, Jaafar and Ali, Jati Kasuma (2004) A study on customers satisfaction of stage bus fares and services in Kuching, Sarawak / Jaafar Pyeman ... [et al.]. [Research Reports] (Unpublished)

Abstract

The purpose of this paper was to investigate the customers' perception with regards to the public stage bus transportation service in Kuching, Sarawak. The customers perception towards the quality of the services was transformed into specific customer satisfaction index. There were two main aspects explored in this study in providing data for customer satisfaction index computation namely the customers satisfaction level based on twelve (12) criteria and the importance level of the satisfaction criteria based on the different priority given by the customers. Questionnaires were distributed to the respondents who were the users of the public stage bus service in Kuching, Sarawak.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Pyeman, Jaafar
UNSPECIFIED
Ali, Jati Kasuma
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Shah Alam > Research Management Centre (RMC) > Institute of Research, Development and Commercialization (IRDC) > Bureau of Research and Consultancy
Keywords: Customers Satisfaction , Stage Bus fares and Services
Date: November 2004
URI: https://ir.uitm.edu.my/id/eprint/46048
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