The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun

Majimbun, Edward Aronick (2013) The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. [Student Project] (Unpublished)


The purpose of this study is to know whether there is a relationship between salesmanship personalities towards the sales performance. The personality comes from the Big
Five Model which is the Openness, Conscientiousness Extraversion Agreeableness and Neuroticism". This study has been further discussed by some previous researcher to investigate the relationship between salesmanship personalities that affect or impact towards sales
Apart from that, this research is generally conducted within Bina Puri Construction Sdn Bhd sales agencies and through the company sales performance in Kota Kinabalu Sabah that the researcher chooses in order to attain more information and insight about this research study.
To achieve the objective of this study the researcher will provide a questionnaire mainly on personality and separate the questionnaire based on sales agency. Each of the sales agency will provide their sales performance which will be used to measure the relativeness of their
salesmanship personality and the sales performance.
The outcome for this study could give enhancing information for the company where they may understand and to know which sales agency are the most to be preferred based on their salesmanship personality which offer a good sales performance and can generate more profit to the company.
Two types of data collection is used in the research which are primary and secondary data. Primary data is based on information collection form distribution of questionnaire and the secondary data is based on the material availability from the company itself, the internet or other sources of material that are related to this study.


Item Type: Student Project
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Majimbun, Edward Aronick
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Pricing
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing
Keywords: Salesmanship; Personality; Performance
Date: January 2013
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