Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin

Samsudin, Mohamed Muneer (2001) Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

With the awakening of consumer maturity, exceptional1 service has been considered as the most important competitive advantage that could be the determining factor of a failure or success to a business. Realizing this, the management of Hotel UiTM Dungun has asked me to explore the current practice and identify the major aspect that has the most possibility of causing dissatisfaction to its valued customer. After series of studies and discussion, the management and I have come to a mutual agreement to conduct a research on:

ASSESSMENT ON THE
CONSUMER SATISFACTION ELEMENTS FOR
EXCEPTIONAL DINING ROOM SERVICE;
Hotel UiTM Dungun chapter

Although there are many variables that contribute to customer satisfaction, this research
will only focus on key elements that have the potential of making substantial impact on
the service provided. Browse through and discover!

Item Details

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Samsudin, Mohamed Muneer 98402616
Contributors:	Contribution Name Email / ID Num. Thesis advisor Salleh, Ridwan UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HM Sociology > Social psychology H Social Sciences > HM Sociology > Social psychology > Social perception. Social cognition H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Consumer Satisfaction ; Dining Room Service ; Hotel UiTM Dungun
Date:	April 2001
URI:	https://ir.uitm.edu.my/id/eprint/60103

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Kaunter Perkhidmatan Maklumat | Kampus Dungun, Terengganu

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