A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman

Abdul Rahman, Saiful Adlin (2016) A study on consumers awareness towards Agromas products in Kuching / Saiful Adilin Abdul Rahman. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

In today's competitive business market, all the small and medium enterprise is going to produce product innovation from local sources. Innovation is important because consumer are craving for something that keep up date and renewable even though it is old products from local sources. Modification of packaging and the taste of products give advantage for the products to market. Innovation also gives value to customers, Agromas have gone through the innovation of their product but still gain big competition in market. Competition with new products and new brand makes the Small and Medium Enterprise hard to market their products. The study shows that the existing of new products and new brand makes consumer not awareto the existence of their products. Furthermore, marketing activities that is not effective used by FAMA still cannot improve customer awareness. As conclusions, a new effort and solution must be taking to solve the problem and the focus will be FAMA Kuching Sarawak.

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