Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished)

Abstract

The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars.

Design/methodology/approach: A total of 150 respondents were participated in answering
questionnaires.

Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality.

Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour.

Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdullah Din, Azrin Nur Farah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Consumers’ buying behaviour; Product quality; Price; Brand
Date: 2011
URI: https://ir.uitm.edu.my/id/eprint/24796
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ID Number

24796

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