Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished)
Abstract
The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars.
Design/methodology/approach: A total of 150 respondents were participated in answering
questionnaires.
Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality.
Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour.
Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah Din, Azrin Nur Farah UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Consumers’ buying behaviour; Product quality; Price; Brand |
| Date: | 2011 |
| URI: | https://ir.uitm.edu.my/id/eprint/24796 |
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