The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin

Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

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Abstract

The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Moreover, questionnaires had been used in order to get feedback from consumers. Researcher had distributed 100 questionnaires to consumers around Kota Bharu. The researcher use probability sampling. The method that been used are simple random technique. The data collected was then tested on its frequency and reliability analysis, regression analysis, Pearson correlation analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers that all independent are acceptable. The findings of this paper suggest two factors are significant factors for explaining customer loyalty. Based from the results obtained in this study, researcher suggest some recommendations to make sure both parties which is Telecommunication Company and consumers can fulfill their wants and goals

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email
Samsudin, Nur Aisah
2013883658
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abdul Aziz, En Nor Aidil
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Item ID: 34311
Uncontrolled Keywords: Network coverage, price, promotion, customer service and customer satisfaction
URI: https://ir.uitm.edu.my/id/eprint/34311

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34311

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