Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. [Student Project] (Unpublished)

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Abstract

The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collection method and the simple random sampling are used to aid the research. 152 questionnaires will be distributed to the respondents and will be analyzed by using the SPSS software. The research is conducted allocated in Labuan Town area and the places are shopping mall such as Ujana Kewangan and educational institution such as SMK Labuan.

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Item Type: Student Project
Creators:
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Johari, Norain
2008756949
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Item ID: 26991
Uncontrolled Keywords: Marketing; Consumer behavior; Brand loyalty
URI: https://ir.uitm.edu.my/id/eprint/26991

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