Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan

Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. [Student Project] (Unpublished)

Abstract

The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises is customer loyalty, customer satisfaction, and services quality to implement the marketing strategy and the competitive advantage of this company. Conclusion, researcher gives some suggestion on improvement in their customer satisfaction survey and implement in the future.

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Item Type: Student Project
Creators:
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Roslan, Khairun Aini
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Relationship marketing; Customer retention; Marketing strategy
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/25084
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