The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]

Wan Omar, Maznah and Zakaria, Azfahanee and Mohd Ali, Mohd Noor and Syed Ahmad Alhady, Syed Mohammed Alhady (2011) The relationship between consumer behavior and food labelling effectiveness: moderating effect of consumer motivation / Maznah Wan Omar … [et al.]. [Research Reports] (Unpublished)

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Abstract

Majority of consumers consider food labelling to be very important component of their lifestyle and regard nutrition as a positive attribute to the food products. Therefore, food labelling has to be informative and attractive in order to grab’s consumer’s attention. As such, labels are part of the information set used by consumers in making product-purchasing decisions.

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Item Type: Research Reports
Creators:
Creators
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Wan Omar, Maznah
UNSPECIFIED
Zakaria, Azfahanee
UNSPECIFIED
Mohd Ali, Mohd Noor
UNSPECIFIED
Syed Ahmad Alhady, Syed Mohammed Alhady
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah
Item ID: 42602
Uncontrolled Keywords: Consumer Information behaviour; Consumer Purchase Behaviour; Food Labelling Effectiveness
URI: https://ir.uitm.edu.my/id/eprint/42602

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