Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)

Abstract

Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line network and has a considerable market share of the mobile communication market after its acquisition with Celcom and X-pack. It has an Internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is trough DSL under TM Net's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now sole DSL broadband provider in the country.

TM Berhad founded 12 October 1984 and location at headquartered in Kuala Lumpur, Malaysia. It was formerly a government agency, Jabatan Telekom Malaysia. TM prior to its corporatization and privatization in 1987 and known as Syarikat Telekom Malaysia Berhad (STMB) but now is TM (Teiekom Malaysia) Berhad. Telekom Malaysia has officially changed its global brand from Telekom Malaysia to TM in April 2005. TM is listed on the Kuala Lumpur Stock Exchange on 9 September 1990, now known as Bursa Malaysia Securities Berhad (Bursa Securities). TM Berhad has since maintained its position amongst the top three largest listed companies on Bursa Malaysia. Till 2006 this company has RM16, 399,000,000 in operating sales and TM always makes sure give good value to its stakeholders in a highly competitive environment. TM has more 34771 employees. TM places emphasis on continuing customer service quality enhancement and innovations.

Metadata

Item Type: Student Project
Creators:
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Shariffudin, Siti Nor Ain
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Customer loyalty; Service quality; Corporate image
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/21305
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