Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin

Ar Rahnu is the Islamic pawn broking scheme for the short-term collateralized borrowing. The development of Ar Rahnu scheme is to provide an alternative pawn broking service for the borrower. Based on this research the major aim is to examine the factors influencing customer acceptance towards Islamic pwan broking (Ar Rahnu). Moreover, it tries to investigate the relationship between Shariah view, quality service and location. In order to achieve the aims, primary sources of data were used. The primary data were collected through distributing the questionnaire. There are 100 respondents from customers on the Ar Rahnu scheme in Koperasi Permodalan Felda (KPF). The significance of the study is focused on the customer and researcher. Correlation and multiple regressions were used to investigate the relationship between dependent and independent variables. The correlations result indicates that there is a positive relationship between Shariah view, quality service and location with customer acceptance.