A study on purchasing behavior of UiTM Sabah's female student towards purses / Shelbeth Ann Malison

Generally, my research is about purchasing behavior through purses among female student in the UiTM Sabah Campus. In this research, I want to know the problem that faced by the students especially female students. The problems that I want to investigate are the female students' satisfactions in term of price, brand, quality and design. Other than that, I'm concerning about the objection which faced by the female students. The purpose of my studies, are to identify the level of theirs satisfactions, to identify the objection faced by the students especially female, and to know the strategy that used to attract the students to purchase the product. When conducting this research, I make questionnaires which consist of 18 questions, which my target is the female respondent in the UiTM Sabah Campus. And ask them to answer my questionnaire. After collected the questionnaires, I have analyze the questions with SPSS version 1.0 software to reduce error in analyzing the questionnaires. Finally, I provide this final report which consist my finding. This is the complete report which determines the entire problem, limitation, experience, expertise and many more. I hoped that my finding will be useful the students especially the female student, for making better decision when they buying pareses.