A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh

Mohd Salleh, Nurul Ain (2011) A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh. [Student Project] (Unpublished)


This study explores the roles of societal development factors towards fast food consumption among employees in Sindora Berhad. The main purpose is to identify whether the societal development factors influence fast food consumption in Sindora Berhad. The study also had been conduct to inform the employees the level of fast food consumption taken in the organization. The societal development factors were identified and measure through questions covering time constraints, new demographic, away-from-home eating habits and new consumer tastes and preferences in identifying fast food consumption level.


Item Type: Student Project
Email / ID Num.
Mohd Salleh, Nurul Ain
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Fast food consumption; Time constraints; New demographic; Away-from-home; Eating habits
Date: 2011
URI: https://ir.uitm.edu.my/id/eprint/26387
Edit Item
Edit Item


[thumbnail of 26387.pdf] Text

Download (386kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details