The purpose of the study is to identify the relationship between customer satisfaction and service quality dimension at event organizing by MITC. A survey were conducted amongst the customers who make a reservation at Buffet Ramadhan MITC. In this study, there are four (4) factors were adopted which is responsiveness, tangibility, assurance and reliability. This factor will be analyses whether there is a significant relationship with customer satisfaction or not. A total of 125 of respondent were selected randomly using a convenience sampling. The finding shows that, there is a significant relationship between service quality dimension and customer satisfaction. And some recommendation were provided by the researcher for the future research about the service quality dimensions.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Yusop, Nur Fitra Azira UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Customer satisfaction; Responsiveness; Tangibility; Assurance; Reliability; Empathy; Customer MITC |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/21658 |
- Edit Item
Digital Copy
Physical Location
Item Status
