Exploring the factors that influence visitors' satisfaction at Mini Malaysia & Asean Cultural Park, Melaka / Intan Nursyafika Mohd Apandi, Nurnadia Abd Ghaffar and Siti Nadzura Shamsuddin

This study was conducted to theoretically develop and empirically study a structural model of visitors’ satisfaction of Mini Malaysia & ASEAN Cultural Park to determine its position as feasible tourist destination thus in the hope to improve its current weaknesses on all the variables tested in this study from the park tourism stakeholders’ perspective. The proposed hypotheses that attempted to identify the structural relationship among the 10 construct model to examine through the series of analysis based on the various variables such as perceived tourism perception of the Mini Malaysia & ASEAN Cultural Park, environmental attitudes, and development preferences about tourists’ attractions and in terms of various physical, amenities, facilities, locations, entertainments and recreations. The principal guideline of this study is to provide supports for the park and tourism stakeholders in the process for tourism planning and long-term sustainability of cultural park and tourism destinations. The tourism park and stakeholders’ should have solid knowledge and direct participation in the tourism planning and development and having long term observation and interactions with their important role in managing tourism industry and bring forward this park as one of the preferred tourist destination in Melaka and hopefully to the world. The study had collected 100 usable survey questionnaires from the personally distributed questionnaire throughout the area of Mini Malaysia & ASEAN Cultural Park and foreign tourists. From the research findings and tests, the tourist attractions are with preferences to positive perception of all the important variables such as location, value, safety and security, infrastructure of the physicals and recreation activities at the site of which will place a memorable experience after the visit. The future of Mini Malaysia & ASEAN Cultural Park should be a place of as an important and preferred destination for local and foreign tourists are our great expectation for the economic growth of the state.