Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal

Aziz, Nur Ashiqin and Jamal, Nur Fazirah (2017) Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal. [Student Project] (Unpublished)

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Abstract

This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among Chinese consumers in Georgetown, Penang. Chinese population is growing in terms of age, knowledge and income, thus, all of these factors have influenced them in seeking for quality, safety and also healthy food. Although there are many food establishments that have be implemented in terms of food safety, food quality and also nutritional health, but there is still have an issue pertaining to food borne illness. This research discusses more about Chinese awareness about food implementation provided by restaurant, their satisfaction toward quality, safety and the importance of the knowledge of nutritional health practice.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Aziz, Nur Ashiqin
2014116999
Jamal, Nur Fazirah
2014774183
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Anuar, Jazzira
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) In Foodservice Management
Item ID: 43128
Uncontrolled Keywords: Awareness ; Implementation ; Food Safety ; Food Quality ; Nutrition ; Chinese ; Consumers
URI: https://ir.uitm.edu.my/id/eprint/43128

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