Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal

This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among Chinese consumers in Georgetown, Penang. Chinese population is growing in terms of age, knowledge and income, thus, all of these factors have influenced them in seeking for quality, safety and also healthy food. Although there are many food establishments that have be implemented in terms of food safety, food quality and also nutritional health, but there is still have an issue pertaining to food borne illness. This research discusses more about Chinese awareness about food implementation provided by restaurant, their satisfaction toward quality, safety and the importance of the knowledge of nutritional health practice.