Awareness and motivation of Malaysian’s consumer towards the use of Airbnb / Nurul Naemah Ibrahim and Siti Nur Afifah Komodin

Ibrahim, Nurul Naemah and Komodin, Siti Nur Afifah (2018) Awareness and motivation of Malaysian’s consumer towards the use of Airbnb / Nurul Naemah Ibrahim and Siti Nur Afifah Komodin. [Student Project] (Unpublished)

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Abstract

The purpose of this research is to study on the awareness and motivation of Malaysian’s consumer towards the use of Airbnb. Research design for this research is a descriptive study and the approach for this study is collect data by using online survey questionnaire. Researchers has used primary data to collect the data on awareness and motivation of Malaysian’s consumer towards the use of Airbnb. The literature review had shown that there are various motivation factor of Malaysian’s consumer toward the use of Airbnb. The most prominent motivation that motivate consumer to choose Airbnb because of interaction experience that they got upon their stay, but other motivation factors also have their own roles to be a part of motivation to use this Airbnb medium. The finding will make the marketers to change their strategy to make their accommodation more fun and enjoyable for the consumer to use.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Ibrahim, Nurul Naemah
2015106285
Komodin, Siti Nur Afifah
2015140333
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Kamarudin, Wan Nor Bayah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Industrial productivity
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) In Hotel Management
Item ID: 43334
Uncontrolled Keywords: Awareness ; Motivation ; Airbnb ; Malaysian’s Consumer
URI: https://ir.uitm.edu.my/id/eprint/43334

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